The problem most companies have when trying to government market:
Many companies approach to government marketing is they buy a few marketing lists
with procurement officers, they make a few cold calls. Find out that either the
company is not getting through to the correct buyers at the government or they are
told the need is much further off than their normal sales cycle. In many cases the
government sales cycle is 3-4 times longer than industry. This approach usually
leads to a loss of focus by the sales them with negative ROI results.
Many firms hire expensive consultants to teach them how to market to the government.
In many cases the plans are very elaborate, however the consultants leave and then
it is up to the firm to implement the plan.
There is a better way…
The Sterling Venture Solution –
First we market to the government for your company. This provides you with the expertise
and tools of a much larger business enterprise.
Part 1 – We make a determination as to who in the government spends
money in your area. We do this by performing the following queries.
1. Agencies and Departments within those agencies that have purchase
similar products in the past.
2. Job function within the federal government and the likelihood
they will buy your particular product or service.
3. New areas of government spending are targeted favored vendors
Part 2 – We make cold calls on your behalf, usually one of our
agents make 350-400 calls. These cold calls are followed up with an email with your
firm’s specifics and GSA Contract information. A one-time email blitz to someone
working at a Federal Agency is often not very effective. However through repetition
of sending an email once per month to the contacted group yields optimum results.
Interested parties from the cold calls are then introduced to your sales staff to
learn about the government opportunity, and so your people can put your best foot
Part 3 – We search the various government databases such as FedBizOpps
and ebuy searching for bidding opportunities for your firm.
The base fee for this service is $800. The is for 1 week of marketing per month.